A steady hand for Indian families, at home and abroad.
Magathi Financial Services Private Limited is a Coimbatore-based, AMFI-registered Mutual Fund Distributor. We've spent the better part of a decade turning market complexity into simple, written plans that families can keep.
Built on relationships, not transactions.
When we registered in December 2017, the idea was simple: most people don't need clever products — they need a trusted person who will sit with them, understand their life, and quietly keep their money working toward it.
That conviction came from decades already spent in the field. Our senior director has guided investors through every kind of market since 2004 — the 2008 crash, the long recovery, the pandemic shock, and the bull runs in between. That memory is the most valuable thing we offer a client: the calm of having seen it before.
As at our last quarterly review (30 June 2026) we look after 150+ families and individuals and roughly ₹65 Cr+ in assets — and we still know almost every client by their first name.
Figures are indicative of our mutual fund distribution business as at 30 June 2026 and are reviewed quarterly. Assets under distribution move with the market and with client activity, so the current figure will differ. These are not a representation of, and do not assure, any investment return.
Four principles we don't bend on
Transparency
We earn commission from the AMC, built into the regular plan's expense ratio — and we'll always tell you exactly how much it is.
Patience
Wealth is built slowly. We optimise for decades, not quarters, and we say so plainly.
Relationship
The same familiar people answer your call in good markets and bad. You're never a ticket.
Clarity
No jargon, no fine-print surprises. If you can't explain your investments to a friend, we haven't done our job.
Meet the people who'll know your name.
Three directors and a general manager, together carrying 48 years of experience in financial markets.
R Kannan
Kannan's path into mutual fund distribution was anything but ordinary. He joined the Indian Air Force at eighteen, went on to spend five years working in Saudi Arabia, and ran a jewellery business in Mettur, Tamil Nadu, before moving to Coimbatore in 2000. After a few years in insurance, he entered the mutual fund industry in 2004 — and found the work that would define his career.
When the 2008 crash sent most of the industry running from equities, Kannan did the opposite: he championed the SIP — a disciplined, month-by-month way of investing that very few were recommending at the time. That early conviction shaped the decade that followed, building him a milestone-scale SIP book through the 2010s and the recognition that came with it.
K Salai Aishwarya
A commerce graduate with an MBA, Aishwarya began her career as a financial analyst at HCL before bringing that analytical eye to the mutual fund industry in 2014. Goal-based investing is her craft — turning a family's hopes into concrete monthly numbers, and having the patient conversations that keep everyone committed to the plan.
K Salai Selvanayaki
An information technology engineer by training, Selvanayaki holds a B.Tech in IT and joined the mutual fund industry in 2021. She represents the next generation of the firm — keeping the client experience smooth, from paperless onboarding to clean records and timely service.
Balaji M
Balaji holds a BSc in Computer Science and an MCA. Before finance he was a founder — in 2011 he started an IT app-development company that he grew from two people to seven — and in 2017 he brought that operator's discipline to the mutual fund industry. As General Manager he now runs day-to-day operations and is, for most clients, the warm first point of contact.
Combined experience: 22 + 12 + 5 + 9 = 48 years. Detailed biographies and qualifications can be shared on request.
From a single conviction to 150+ families.
A short history of how Magathi Financial grew — and the experience that came long before the company itself.
Become part of the storyExperience begins
Our senior director starts guiding investors — the foundation of everything that follows.
Magathi is incorporated
Registered as a private limited company and as an AMFI mutual fund distributor (ARN-140079).
Steady through the storm
We stayed in close touch with clients through the pandemic shock, helping them avoid panic decisions and stay aligned to their long-term goals.
The next generation joins
A new director comes aboard, deepening the firm's service and continuity.
150+ families · ₹65 Cr+
Serving investors across Coimbatore, India and the diaspora — with the same calm philosophy.
Two addresses, one team
RS Puram, Coimbatore
160/27, Srinivasa Trade Center, 3rd Floor,
Near Bata Showroom, DB Road, RS Puram,
Coimbatore, Tamil Nadu, India — 641 002
Our day-to-day client office — where most meetings and reviews happen.
GKS Nagar, Sulur
17A/3, GKS Nagar, Sulur,
Coimbatore, Tamil Nadu, India — 641 402
Our registered office as per the company's incorporation records.